OMA seeks to ease mobile TV pain

The Open Mobile Alliance’s recently-unveiled BCAST Enabler specification is designed to create a ‘write once, run anywhere’ environment’ for broadcasters and other content providers. The spec - if widely adopted - could have significant implications for the concept of mobile TV ‘roaming’.

In theory, it means broadcasters will be able to deploy their programming across the whole gamut of broadcast mobile TV platforms - DVB-H, DVB-SH, DMB, DAB-IP, ATSC-M/H etc - with little or no tweaking.

Because it works with any IP-based content delivery technology BCAST Enabler can also be used for the delivery of programming across cellular systems like 3GPP MBMS, 3GPP2 BCMCS and mobile unicast streaming systems, such as 3G streaming.

What benefits will OMA BCAST offer broadcasters and broadcast network operators?

• The specification enables broadcast-only mode for delivering services. It also allows broadcast-only terminals and free-to-air content with service and content protection capability.

• The specification is agnostic to access network meaning that the same service offering can be delivered over broadcast channel, interaction channel or both. Being agnostic to underlying architecture allows integration of the broadcast offering with operators or independent delivery over the interaction channel, which is controlled by broadcaster.

• Service interactivity is well specified and caters for broad range of services including interactive and direct feedback from viewers. Also, the service interactivity is not bound to the cellular channel – WLAN or a similar network can also be used. The use of the interaction channel allows personalization of services and service guides.

• The Service Guide enables the broadcaster to associate broadcast
programming with on-demand content. In addition, it supports both broadcast and on-demand delivery of the Service Guide itself.

What benefits will OMA BCAST offer terminal manufacturers?

• The Mobile TV Enabler specifies features for a common TV & video service layer that are currently not addressed by other specifications but still needed to ensure interoperability for large-scale terminal availability.

• Enables economies of scale by leveraging same technologies for both
broadcast and interactive channels. This means vendors can build an
economically viable terminal base that can be used by operators/carriers or broadcasters or jointly by both.